Velcro Industries, with its commitment to creating smart products, services and technologies wherever things can be connected, today announced its partnership with Brit Morin, founder and CEO of Brit + Co. Brit is an iconic DIY guru for Millennials who inspires people through simple, beautiful and creative ideas for living. Throughout the coming months, Brit will showcase exciting and unique ways to use VELCRO® Brand fasteners in everyday situations.
Velcro Industries manufactures smart and quality fastening solutions for everyday use. The brand’s products are designed for the home, office, classroom and the outdoors, which means artistic, crafty do-it-yourself (DIY) opportunities are endless. With Brit’s assistance, consumers will be able to discover innovative new ways to use VELCRO® Brand products.
“Brit has a proven ability to transform items around the home into works of art,” said Stacey Long, Strategic Business Unit Manager Consumer Americas, Velcro USA. “With Brit’s trendy ideas and the infinite possibilities in incorporating VELCRO® Brand products into everyday DIY projects, the opportunities to become inspired are countless and we’re excited to share them with our consumers around the world.”
Before launching Brit + Co., Brit worked for Google and its video sharing site, YouTube, where she marketed new products. After leaving Google, Brit founded her company so she could share ways to be more creative around the home. Since starting her own business in 2011, Brit has been featured in multiple publications including The Los Angeles Times, Huffington Post, People, Lucky, Forbes, Parade, USA Today and Fortune. Additionally, Brit is a regular lifestyle correspondent to the TODAY Show and is the tech correspondent for Katie Couric’s daytime talk show, Katie.
"At Brit + Co., we love using versatile products that help make projects simpler for our readers and that can be used in multiple ways," said Brit Morin, founder and CEO of Brit +Co. "Velcro Industries offers products that are adaptable in almost any DIY project. They’re easy to use, affordable and available at retailers around the world. I'm excited to collaborate with Velcro to see what fun, creative projects we can design for those who love to make or are looking for inspiration."
About Velcro Industries
Velcro Industries together comprise a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries is proud of their heritage in innovation. Velcro Industries B.V. owns over 300 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world. Velcro Industries offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world. “Like” VELCRO® Brand on Facebook: http://www.facebook.com/velcrobrand or visit www.velcro.com for more information.
About Brit Morin and Brit + Co.
Brit Morin is the founder & CEO of Brit + Co., an online platform and e-commerce company that inspires and enables the digital generation to make. Brit + Co.’s content hub is online at Brit.co and available on mobile devices. Founded in 2011, Brit + Co. comprises of Brit Kits and Shop, allowing Brit readers to buy a subscription or one-off projects found on Brit’s site; and Weduary, a social wedding application. You can find Brit and Brit + Co. at Brit.co, and on Facebook, Pinterest, Twitter and Google±.