Alasko Enhances Convenience of Smart Fruit With VELCRO® Brand PRESS-LOK® Closure Technology
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Alasko Enhances Convenience of Smart Fruit With VELCRO® Brand PRESS-LOK® Closure Technology

First Frozen Products Company to Integrate PRESS-LOK® Closure into its Packaging

MANCHESTER, NH – December 20, 2013Velcro Companies, with its commitment to creating smart products, services and technologies wherever things can be connected, announced that Alasko Foods Inc. has integrated VELCRO® Brand PRESS-LOK® closures into its packaging.  Alasko Smart Fruit contains six single-serve packages of frozen fruit blends that are ideal for healthy on-the-go smoothies and snacks. With PRESS-LOK® closures incorporated into the exterior bag that contains the single-serve bags, consumers will benefit from easier opening and enhanced closure assurance, despite the bag’s exposure to freezer conditions.

This partnership marks the first time VELCRO® Brand PRESS-LOK® closure technology has been incorporated into a frozen products package. The PRESS-LOK® closure addresses any chance of seal misalignment with a series of interlocking micro features that connect at multiple levels, even after repeated use. PRESS-LOK® technology provides consumers with a closure that can help to extend a product’s shelf life. Velcro Companies and Alasko worked with Flexipak Industries Inc., a leading packaging company, to integrate PRESS-LOK® closures into the Alasko stand-up pouch.  


“Velcro Companies is experiencing rapid adoption of its PRESS-LOK® closure system in a variety of consumer packaged goods markets including lawn and garden, pet products and snacks,” said Jurjen Jacobs, Vice President of Global Marketing & Innovation, Velcro Companies. “The innovative closure reflects our commitment to functional design that enhances the consumers’ experience with a product, and we’re pleased to partner with Alasko to enter into the frozen products space.” 


“Alasko’s mission is to provide premium quality, variety and freshness for today’s busy, on-the-go consumers who are seeking accessible and nutritious meals and snacks,” said Neil Chin, Chief Marketing Officer, Alasko. “The PRESS-LOK® closure will deliver superior convenience for consumers looking for an easy way to get their daily intake of fruit, whether in a smoothie or other recipes.”  

The VELCRO® Brand PRESS-LOK® closure system is a proprietary hook-to-hook technology. The closure is a unique solution in the industry because it offers easy alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength. 

Alasko Smart Fruit is available in the United States at multiple Sam’s Club locations. 

About Velcro Companies

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.


About Alasko Foods Inc

Alasko specializes in providing customers with premium quality frozen fruits & vegetables, grown from around the world.  Founded in 1989, Alasko has grown into one of the largest Canadian importers of frozen fruits & vegetables. They have a network of over 60 local and international growers, in over 20 countries. The Alasko brand is available in in Sam’s Clubs throughout the United States.  For more information, visit us at: http://www.alasko.com/

About Flexipak Industries Inc. 

Flexipak Industries Inc. is a full-service, vertically-integrated, industry-leading flexible packaging company that delivers high-quality, state-of-the-art and forward-thinking packaging solutions for the twenty-first century and beyond.

Headquartered in Montreal, Quebec – the home of our 40,000-square-foot manufacturing facility employing about 45 people – Flexipak Industries Inc. delivers flexible packaging solutions for a variety of industries and organizations across North America. We are well-equipped with state-of-the-art six and eight colors printing presses, laminator, and bag-making machines with multi-slitting capabilities to create graphics and impressions with remarkable quality.

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For further information, please contact:
Amy Thompson
FleishmanHillard for Velcro Companies
617.692.0508
Amy.thompson@fleishman.com