Boston Bruins to Host 19 "When You Read, You Score!" Events
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Boston Bruins to Host 19 "When You Read, You Score!" Summer Reading Events Presented by Velcro Companies

Kick-off Event At Dorchester Library With Jimmy Hayes on 6/27 from 2-3pm

BOSTON, MA – The Boston Bruins will partner with the Massachusetts Board of Library Commissioners and the Massachusetts Library System for the eighth year to host “When You Read, You Score!” summer reading programs presented by Velcro Companies. The Bruins will host a kick-off summer reading event with Jimmy Hayes at the Boston Public Library Adams Street Branch in Dorchester (690 Adams St. Dorchester, MA 02122) on Monday, June 27 from 2:00 – 3:00 PM. Hayes, who grew up going to the Adams Street library, will read children’s books to over fifty local children in attendance. Media interested in covering the summer reading event should contact Erika Wentzell at

Beginning this summer, the Boston Bruins will also be partnering with the Children's Librarians of New Hampshire to bring “When You Read, You Score!" to local libraries in New Hampshire. Throughout the summer, Bruins Mascot Blades and members of the Bruins Ice Girls team will be visiting libraries across Massachusetts and New Hampshire in an effort to encourage children and teens to keep reading over the summer. During the visits children will get to meet Blades, participate in Bruins craft activities and play Bruins trivia. “When You Read, You Score!” participants will also have a chance to win Bruins prizes.

“We’re honored to continue our partnership with the Bruins to support literacy and education among children,” said Fraser Cameron, CEO, Velcro Companies. “Our commitment to education is year-round, and this program is a fun way for young readers to continue their love of reading during the school vacation season and keep their literacy skills sharp.”

To help inspire children and teens to keep reading over the summer, Bruins players, including Patrice Bergeron, Zdeno Chara, Brad Marchand and Tuukka Rask have helped libraries develop Favorite Books of the Boston Bruins - a recommended reads list that also includes librarian picks for the best hockey books. To see the recommend reads list, please visit


 Amesbury Public Library (Amesbury, MA)
Tuesday, July 12
4:00 PM - 5:00 PM
 Berlin Public Library (Berlin, NH)
Wednesday, August 17
3:00 PM - 4:00 PM
 Blaisdell Memorial Library (Nottingham, NH)
Tuesday, August 23
12:00 PM - 1:00 PM
 Bolton Public Library (Bolton, MA)
Friday, July 29
11:00 AM - 12:00 PM
 Derry Public Library (Derry, NH)
 Tuesday, July 26
11:00 AM -12:00 PM
 Dorchester Adams Street Public Library (Dorchester, MA)
With Jimmy Hayes
 Monday, June 27
2:00 PM – 3:00 PM
 Durham Public Library (Durham, NH)
 Tuesday, July 19
11:00 AM - 12:00 PM
 Goodwin Library (Farmington, NH)
 Tuesday, July 19
3:00 PM - 4:00 PM
 Hanson Public Library (Hanson, MA)
Thursday, July 21
10:00 AM - 11:00 AM
 Kimball Library (Atkinson, NH)
Tuesday, August 2
6:30 PM - 7:30 PM 
Lucius Beebe Memorial Library (Wakefield, MA) 
Thursday, July 14
Time TBD 
 Malden Public Library (Malden, MA)
 Wednesday, August 3
3:00 PM - 4:00 PM
Merrimack Public Library (Merrimack, NH) 
 Tuesday, June 28
12:00 PM - 1:00 PM
 Pease Public Library (Plymouth, NH)
Monday, July 18
3:00 PM - 4:00 PM 
South Hadley Public Library (South Hadley, MA) 
 Tuesday, August 9
3:00 PM - 4:00 PM
Sunderland Public Library (Sunderland, MA) 
 Wednesday, July 20
6:00 PM – 7:00 PM
Truro Public Library (Truro, MA) 
 Thursday, July 21
3:00 PM - 4:00 PM
Wheeler Memorial Library (Orange, MA) 
Tuesday, August 9
11:00 AM - 12:00 PM 
 Whipple Free Library (New Boston, NH)
 Tuesday, June 28
3:00 PM - 4:00 PM

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain, China, Belgium and Uruguay and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to Editors: At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® Brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.

Matthew Chmura

Eric Tosi

Erika Wentzell

Julie Barry
Velcro Companies
O: 617.946.5536