Mom's Choice Awards Names VELCRO® Blocks™ Construction Sets Among Best in Family-Friendly Products
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BOSTON – May 18, 2016Velcro Companies is honored to announce that VELCRO® Blocks™ construction sets have earned the prestigious Mom’s Choice Award®. Having been rigorously evaluated by a panel of MCA evaluators, the VELCRO® Blocks™ construction sets’ Race Car shape is deemed to be among the best products / services for families. 

The MCA evaluation process uses a propriety methodology in which entries are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal, and cost. 

“We’re thrilled to earn the Mom’s Choice Awards Honoring Excellence Seal of Approval,” said Julie Barry, Director of Global Brand, Velcro Companies. “For more than 50 years, our brand name has been synonymous with smart, innovative products and that commitment can be found in our educational and engaging toys. Each piece connects with patented VELCRO® Brand Dots, so kids can build and re-build the easy-to-use and mess free sets.” 

To be considered for an award, each entrant submits five identical samples for testing. Entries are matched to evaluators in the MCA database. Evaluators are bound by a strict code of ethics not only to ensure objectivity, but also to ensure that the evaluation is free from manufacturer influence. The five evaluations are submitted to the MCA Executive Committee for final review and approval. 

"Our aim is to introduce families and educators to best-in-class products and services,” explained Dawn Matheson, Executive Director of the Mom’s Choice Awards. “We have a passion to help families grow emotionally, physically and spiritually. Parents and educators know that products and services bearing our seal of approval are high-quality and also a great value. The MCA evaluation program is designed to incorporate the expertise of scientists, physicians and other specialists; but we also engage parents, children, educators, and caregivers because they are experts in knowing what is best for their families.” 

With the evaluation now complete, the testing samples of VELCRO® Blocks™ construction sets will be donated to schools, libraries, hospitals and nonprofit organizations. 

VELCRO® Blocks™ construction sets let kids build confidence while they build everything from a Baja Buggy to a Brontosaurus. Various shapes include a 29-piece princess castle, a 26-piece race truck, and several dinosaurs. Construction sets feature EVA foam blocks, ABS plastic parts and accessories. For more information on the award-winning toys, please visit: http://www.velcro.com/products/blocks.

About the Mom’s Choice Awards® The Mom’s Choice Awards®
(MCA) evaluates products and services created for children, families and educators. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 55 countries. Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families. Learn more about the Mom's Choice Awards by visiting their website: www.MomsChoiceAwards.com. 

About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain, China, Belgium and Uruguay and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.

Note to Editors: At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website. 

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Media Contacts:
Julie Barry
Velcro Companies
jbarry@velcro.com
O: 617.946.5536

Amy Thompson 
FleishmanHillard for Velcro Companies
Amy.Thompson@Fleishman.com 
O: 617.692.0508