VELCRO® Brand and Sabrina Soto Announce Winner of 2nd Annual Classroom Makeover
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VELCRO® BRAND AND SABRINA SOTO ANNOUNCE WINNER OF 2ND ANNUAL CLASSROOM MAKEOVER

Flint, Mich. Teacher to Receive Re-Designed 5th Grade Classroom; School Wins
Brand New Reading Center


BOSTON – July 20, 2015 – The VELCRO® Brand and lifestyle designer Sabrina Soto today announced the winner of the 2nd Annual VELCRO® Brand Classroom Makeover contest. Ilya Brecque from the Durant Tuuri Mott elementary school in Flint, Mich. will receive a completely re-designed classroom where her 5th grade students can learn and grow. In addition, the entire Durant Tuuri Mott community will benefit from a new reading center with books and stories to foster and build literacy skills. 

With her organizational and design expertise, Sabrina Soto will create an inspiring and beautiful space featuring brand new technology, furniture and VELCRO® Brand products. Soto is known for her creative ideas for functional, bright and organized living and working spaces. The VELCRO® Brand and Soto selected Ms. Brecque for her unfailing commitment and dedication to her students, despite the extensive hardships currently impacting City of Flint residents. 

“We received hundreds of compelling and emotional entries for this years’ contest and selecting was incredibly difficult,” said Sabrina Soto. “However, Ms. Brecque’s appeal to give her students a healthy and safe environment where they can be inspired and thrive truly stood out. We are thrilled to design and outfit this sanctuary for learning and can’t wait for the students to see their new classroom.”
 
“My students have endured the public health crisis of our community with resiliency and courage,” said Ilya Brecque, 5th grade teacher. “A bright and beautiful classroom will give them a place to feel safe and hopeful for their future, even in the face of the dangers and inconveniences of today’s situation. I’m honored to be the recipient of this makeover and so pleased that the school community will be able to enjoy the reading space that the VELCRO® Brand and Sabrina are designing, as well.”

The VELCRO® Brand and Sabrina Soto will showcase the re-designed classroom and organizational ideas on www.Velcro.com and via the company’s social channels including Twitter, Facebook, Pinterest and Instagram. For more information on Velcro Companies’ education-focused efforts, please visit:  http://www.velcro.com/about-us/sustainability.  

About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain, China, Belgium and Uruguay and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.

Note to Editors: At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website. 

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Media Contacts:

Julie Barry
Velcro Companies
jbarry@velcro.com
O: 617.946.5536

Amy Thompson 
For Velcro Companies
Amy.Thompson@Fleishman.com 
O: 617.692.0508