VELCRO® Brand ONE-WRAP® Ties Integrated Campaign
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Velcro Companies Launches Integrated Campaign for VELCRO® Brand ONE-WRAP® Ties

New Product Video, Digital Banners, Facebook and Pinterest Integration Promote Variety of Applications for Inventive Fastening Solution 

Manchester, NH – May 28, 2013 – Velcro Companies, with its commitment to creating smart products, services and technologies wherever things can be connected, today announced its new integrated marketing campaign for VELCRO® Brand ONE-WRAP® ties.  Aimed at DIY-minded consumers, the campaign will include creative and resourceful uses for the versatile VELCRO® Brand ONE-WRAP® ties, an ideal tool for a variety of home, office, classroom and outdoor applications. 

Creative assets of the campaign range from the development of the “A Million Uses” video hosted on the company’s website, digital banners featured on various home and DIY-focused websites and a campaign on Facebook and Pinterest with Velcro Companies Consumer Ambassador, Brit Morin. The new marketing campaign and “A Million Uses” video was led by the Boston-based advertising firm, Breakaway Innovation Group (BIG). Velcro Industries manufactures smart and quality fastening solutions for everyday use and the VELCRO® Brand ONE-WRAP® ties are a state-of-the-art solution that can be used in the home, office, classroom and outdoors.

“The simplicity and elegance of the VELCRO® Brand ONE-WRAP® tie product lends itself to the creation of fun, creative assets such as the ‘A Million Uses’  video,” said Jurjen Jacobs, Vice President of Global Marketing, Velcro Companies. “ONE-WRAP® ties offer endless potential for consumers and with this campaign we wanted to showcase all the amazing ways in which the product can be included into the daily lives of our consumers.”

Velcro Companies is working with a variety of agency partners to help amplify reach and execute the multi-faceted VELCRO® Brand ONE-WRAP® tie campaign.  ONE-WRAP® ties are ideal for organizing wires, cords, and cables and for bundling a wide range of materials and tools. To learn more about VELCRO® Brand ONE-WRAP® ties, visit http://www.velcro.com/one-wrap

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website. 

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For further information please contact:

Greg Winter
Fleishman-Hillard
Greg.Winter@fleishman.com
(617) 692-0539