Manchester, NH – May 28, 2013 – Velcro Companies, with its commitment to creating smart products, services and technologies wherever things can be connected, today announced its new integrated marketing campaign for VELCRO® Brand ONE-WRAP® ties. Aimed at DIY-minded consumers, the campaign will include creative and resourceful uses for the versatile VELCRO® Brand ONE-WRAP® ties, an ideal tool for a variety of home, office, classroom and outdoor applications.
Creative assets of the campaign range from the development of the “A Million Uses” video hosted on the company’s website, digital banners featured on various home and DIY-focused websites and a campaign on Facebook and Pinterest with Velcro Companies Consumer Ambassador, Brit Morin. The new marketing campaign and “A Million Uses” video was led by the Boston-based advertising firm, Breakaway Innovation Group (BIG). Velcro Industries manufactures smart and quality fastening solutions for everyday use and the VELCRO® Brand ONE-WRAP® ties are a state-of-the-art solution that can be used in the home, office, classroom and outdoors.
“The simplicity and elegance of the VELCRO® Brand ONE-WRAP® tie product lends itself to the creation of fun, creative assets such as the ‘A Million Uses’ video,” said Jurjen Jacobs, Vice President of Global Marketing, Velcro Companies. “ONE-WRAP® ties offer endless potential for consumers and with this campaign we wanted to showcase all the amazing ways in which the product can be included into the daily lives of our consumers.”
Velcro Companies is working with a variety of agency partners to help amplify reach and execute the multi-faceted VELCRO® Brand ONE-WRAP® tie campaign. ONE-WRAP® ties are ideal for organizing wires, cords, and cables and for bundling a wide range of materials and tools. To learn more about VELCRO® Brand ONE-WRAP® ties, visit https://www.velcro.com/one-wrap.
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