Wellness® TruFood® Features PRESS-LOK® Closure
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Wellness® TruFood® Features PRESS-LOK® Closure In New Pet Food Line

Wellness® TruFood® Includes Re-closable Solution for Improved Consumer Experience

Manchester, NH – April 27, 2015 – Today, Velcro Companies announced that Wellness® Natural Pet Food, has integrated VELCRO® Brand's PRESS-LOK® closure into the packaging of its premium TruFood® line. PRESS-LOK® delivers the reliability, durability and strength that consumers have come to expect from other VELCRO® Brand products. The closure solution is an easy-to-use, tactile re-closure solution and will help keep pet food fresh and contained within the bag.

"Wellness'® mission is to provide pet owners with high quality, natural ingredients," said Chanda D. Leary-Coutu, Senior Manager, Marketing Communications, Wellness® Natural Pet Food. "Like us, Wellness pet parents view their cats and dogs as part of the family, so it's important that our ingredients are fresh and the packaging we deliver our products in meets customers' expectations."

Launched in March 2015 at Global Pet Expo in Orlando, FL, Wellness® TruFood® is the newest line of nourishing pet food recipes for dogs and cats featuring the vibrant nutrients of whole prey protein, raw produce and antioxidants. As Raw-Inspired, Living Nutrition, Wellness® TruFood® is blended by hand and baked in small batches to create delicious, natural meals. Made with colorful ingredients you can see like chicken, beets, coconut oil, kale, pumpkin and live active yogurt cultures, TruFood® recipes are living proof that real nutrition is the most fundamental source of health and happiness for your pets.

"PRESS-LOK® closures add an important value for customers who are seeking to keep their products fresh, easy-to-access and most of all, contained," said Chris Lerra, Senior Business Development Manager of Packaging Business Unit, Velcro Companies. "We're continuing to see adoption in the pet product market because the closure is ideal for the unique needs and requirements of pet owners and we're honored to be featured in WellPet's natural pet food line."

PRESS-LOK® was developed for the fast-growing flexible packaging market. It is an exclusive solution that allows consumers to fasten without the need for tedious and precise line-up. WellPet worked with manufacturer Peel Plastic Products Ltd. of Brampton, Ontario – a leader in flexible packaging and process innovation – to deliver superior packaging for Wellness® TruFood®.
To learn more about Wellness® TruFood®, visit: http://brands.wellnesspetfood.com/trufood/ 

For more information about VELCRO® Brand's PRESS-LOK® closure, please visit: http://www.velcro.com/press-lok.

About Wellness®:

At Wellness®, we do whatever it takes to create the healthiest foods for the pets that depend on us. We believe food feeds their souls, sustains their lives and protects their bodies. For each of our recipes we never compromise - selecting nature's finest ingredients and combining them with unique super nutrients to help support whole body health and wellbeing. Like you, we know that our pets provide us unconditional love, and providing uncompromising nutrition is one way we can do the same for them. Unconditional Love, Uncompromising Nutrition®.

About Peel Plastic Products:

For over 30 years, Peel Plastic Products Ltd. has been a recognized leader in flexible packaging solutions and process innovation. We create custom packaging solutions to complement your brand. As a responsive supply partner, our products are customized to provide solutions that are unique, industry relevant and brand specific. Peel is committed to being the most responsive supply partner, a recognized leader in product and process innovation, and the overall best value provider of flexible packaging materials. We house all of our print, lamination and converting capabilities in one location, which gives us a clear advantage at meeting otherwise challenging deadlines. For more information visit www.peelplastics.com and learn how we can help bring packaging innovation to your brand.

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.

For additional information please contact:

Media Contacts:
Amy Thompson 
FleishmanHillard for Velcro Industries
O: 617.692.0508 

Sarah Pariseau
360 Public Relations for Wellness® Natural Pet Food
O: 617.575.5767