Late last week we announced a new partnership with Lexus and introduced V-LCRO technology. The technology incorporates VELCRO® Brand products into the seats of the Lexus RS F and GS F models to ensure that the driver has a complete connection with the vehicle at all times.

Although V-LCRO was just a cheeky April Fools joke, VELCRO® Brand fasteners are used in hundreds of applications in the automotive industry. In fact, you can probably find our products in your own vehicle, because the leading auto manufacturers rely on VELCRO® Brand fasteners for:

- Cable management
- Seating
- Upholstery
- Interior assembly
- Floor coverings
- Protective components
- Storage systems

Want to find out more? Head over to our transportation page or send us an email at