It was a summer of exciting and collaborative partnerships for the VELCRO® Brand. Most recently, we took part in the IPACK IMA show in Fiera Milano, Italy.  As the largest global showcase for processing, packaging, converting and logistics, this worldwide event did not disappoint, hosting over 108,000 professionals over the course of a week.

One of the most exciting events that took place was ETIPACK, a leading manufacturer of labelling systems and print apply thermal printers, exhibiting a new labeling machine, designed to apply VELCRO® Brand Easy Coins on flexible packaging bags and created in collaboration with PANMONVISO, a market leading manufacturer specializing in high quality products and bread substitutes.

Searching for a new way to differentiate their packaging while ensuring high-quality freshness, PANMONVISO began working with ETIPACK and Velcro Companies to develop state-of-the art packaging complete with an easy-to-use “open and close” function utilizing our VELCRO® Brand Easy-Coins closure.

During the IPACK IMA Show, we had the honor of presenting alongside, ETIPACK and PANMONVISO, sharing the ultimate story of collaboration and innovation.  

Check out the video below of the newly designed machine in action.