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VELCRO® Brand Introduces HANGables™ Removable Wall Fasteners

VELCRO® Brand HANGables™ Removable Wall Fasteners are a convenient
solution for damage-free decor

BOSTON – August 3, 2016 – The VELCRO® Brand today expanded its range of convenient solutions for home décor and organization with the introduction of VELCRO® Brand HANGables™ Removable Wall Fasteners. The fasteners allow users to hang and mount photos, frames, wall décor and organizational items without the mess, residue or damage of nails, tape or traditional hanging solutions.

“With styles and trends constantly changing, consumers want the flexibility of hanging and removing items with ease,” said Jurjen Jacobs, Vice President of Marketing and Innovation, Velcro Companies. “Our new VELCRO® Brand HANGables™ Removable Wall Fasteners are ideal for decorating a dorm room, classroom, office space or forever home without fear of damaging walls. Our brand was founded to create solutions that make daily life easier, more convenient and simple and we’re thrilled to extend that promise with the availability of our new line of removable fasteners.”

VELCRO® Brand HANGables™ Removable Wall Fasteners allow home décor enthusiasts to hang picture frames, mirrors, posters and more, without committing to a permanent placement. The fasteners are low-profile (for nearly flush mounting), easy to use, and simple to remove when it’s time to redecorate. The fasteners are sturdy and able to hold up to four pounds per set, peel off cleanly and won’t damage paint, drywall or other wall materials.

New VELCRO® Brand HANGables™ Removable Wall Fasteners come in a variety of shapes, including squares, rectangles, curves and corners—in sizes ranging from ¾ inch to three inches. The fasteners will be available at Velcro.com, Amazon.com and other retailers.

VELCRO® Brand ambassador and lifestyle designer Sabrina Soto will be at #BlogHer16 Aug. 4-6 to demonstrate the many ways the new VELCRO® Brand HANGables™ Removable Wall Fasteners can be used for décor and organization. For product demonstrations, samples and additional information, visit Velcro.com or stop by At Home with the Velcro Brand (booth 401) at #BlogHer16. For a chance to win a VELCRO® Brand HANGables™ Removable Wall Fasteners prize pack and $100.00 gift card, visit http://bit.ly/Hangables.

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain, China, Belgium and Uruguay and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.

Note to Editors: At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.

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Media Contacts:

Julie Barry
Velcro Companies
jbarry@velcro.com
O: 617.946.5536

Amy Thompson
FleishmanHillard for Velcro Companies
Amy.Thompson@Fleishman.com
O: 617.692.0508

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