VELCRO® BRAND LAUNCHES HOLIDAY DESTINATION AND POP-UP RETAIL STORE IN NEW YORK’S SOHO NEIGHBORHOOD
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VELCRO® BRAND LAUNCHES HOLIDAY DESTINATION AND POP-UP RETAIL STORE IN NEW YORK’S SOHO NEIGHBORHOOD

“VELCRO® Brand’s Holiday HackShop” Attractions Include Workshops, Solutions and Events to Celebrate the Holiday Season 

Manchester, NH – Nov. 24, 2014

– The original creator of hook-and-loop fastening solutions, Velcro Companies, today announced its plans to open a retail pop-up store in the SoHo area of Manhattan. Styled as the

“Holiday HackShop,” the VELCRO® Branded pop-up store, located at 199 Lafayette Street will be open Dec. 1 – 19 and provide a holiday-themed destination for shoppers, DIY and home-improvement fans, families and anyone interested in everyday “hacks” that make their lives easier.

At the shop, VELCRO® Brand ambassadors will host a variety of activities and attractions that will inspire creativity during holidays and throughout the year. Visitors can have their presents expertly wrapped with VELCRO® Brand products and participate in holiday-themed festivities and daily events including: 
  • Workshops and meet & greet events with celebrity experts to learn new holiday hacks and projects
  • Social Currency Day (Mon. Dec. 15): customers can pay for certain products by retweeting, posting, and more
  • Hot Chocolate Bar
  • Holiday Photo Opportunities
  • Kids’ Craft Zone
  • Giveaways and Freebies

“We are thrilled to connect with consumers and fans to help them ‘hack’ the holidays by showing them how to work with and use our products to decorate, organize and simplify their lives,” said Julie Barry, Director of Global Brand, Velcro Companies. “Since our inception over 60 years ago, the VELCRO® Brand has evolved from being largely a component of other products to a true lifestyle brand. Our shop in SoHo is an opportunity for us to showcase how we help foster creativity and inspire original ideas and solutions.” 


VELCRO® Brand’s Holiday HackShop will be open daily from 8:00 a.m. to 8:00 p.m., Dec. 1 – Dec. 19. For real-time updates and special event information, be sure to follow Velcro Industries on Twitter, Facebook and Instagram. Join the conversation with the hashtag: #velcrobrandhacks.

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website. 



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For additional information please contact:

Media Contact:
Amy Thompson 
FleishmanHillard for Velcro Companies
Amy.Thompson@Fleishman.com 
O: 617.692.0508