Velcro Companies Extends "Strong Is" Campaign
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Velcro Companies Extends "Strong Is..." Campaign

Launches New Giveaways Due to Expansive Consumer Engagement on Facebook

MANCHESTER, NH – Nov. 4, 2014Velcro Companies, today announced the initial success of its “Strong Is…” brand campaign and a second contest on its Facebook page. The digital, multichannel campaign includes advertisements and social content that encourages consumers to consider their own strength, whether it’s maintaining a morning run routine, despite sub-freezing temperatures, or not polishing off the entire box of delicious donuts. 

A key element of the brand campaign is a contest that the company launched on its Facebook page. Due to tremendous engagement around the initial “Strong Is…” contest, the company is kicking off a second contest, just in time for the holiday season. Fans are invited to submit a photo of the person in their life who epitomizes strong and use the hashtag, “WhatStrongLooksLike.” Winners will receive a prize pack of Velcro Brand’s Industrial Strength products and a $250 gift Card to Walmart. Fans can visit Velcro Brand’s Facebook page and enter to win; all entry photos and stories will be featured in an online gallery. 

“One of Velcro Brand’s foundational qualities is an enduring strength that we display through our commitment to our employees, the environment and the functional products we create to make life easier, every day,” said Jurjen Jacobs, VP of Global Marketing, Velcro Companies. “We wanted to engage directly with our consumers because we know that strength – whatever form it takes – is an important attribute for them. We’ve been overwhelmed by the positive feedback and moving responses we’ve received from consumers and our Facebook fans.”

Contest regulations include that this is limited to legal residents of United States and Canada and participants must be 18 years of age or older to enter. The contest runs from Thurs. Nov. 6 through Thurs. Nov. 20. Additional details are available on the Velcro Brand Facebook Page: https://www.facebook.com/velcrobrand.

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website. 


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For additional information please contact:

Amy Thompson
FleishmanHillard
amy.thompson@fleishman.com
(617) 692-0508