Launches New Giveaways Due to Expansive Consumer Engagement on Facebook
MANCHESTER, NH – Nov. 4, 2014 – Velcro Companies, today announced the initial success of its “Strong Is…” brand campaign and a second contest on its Facebook page. The digital, multichannel campaign includes advertisements and social content that encourages consumers to consider their own strength, whether it’s maintaining a morning run routine, despite sub-freezing temperatures, or not polishing off the entire box of delicious donuts.
A key element of the brand campaign is a contest that the company launched on its Facebook page. Due to tremendous engagement around the initial “Strong Is…” contest, the company is kicking off a second contest, just in time for the holiday season. Fans are invited to submit a photo of the person in their life who epitomizes strong and use the hashtag, “WhatStrongLooksLike.” Winners will receive a prize pack of Velcro Brand’s Industrial Strength products and a $250 gift Card to Walmart. Fans can visit Velcro Brand’s Facebook page and enter to win; all entry photos and stories will be featured in an online gallery.
“One of Velcro Brand’s foundational qualities is an enduring strength that we display through our commitment to our employees, the environment and the functional products we create to make life easier, every day,” said Jurjen Jacobs, VP of Global Marketing, Velcro Companies. “We wanted to engage directly with our consumers because we know that strength – whatever form it takes – is an important attribute for them. We’ve been overwhelmed by the positive feedback and moving responses we’ve received from consumers and our Facebook fans.”
Contest regulations include that this is limited to legal residents of United States and Canada and participants must be 18 years of age or older to enter. The contest runs from Thurs. Nov. 6 through Thurs. Nov. 20. Additional details are available on the Velcro Brand Facebook Page: https://www.facebook.com/velcrobrand.
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