Velcro Companies Partners with DIY Guru Brit Morin
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VELCRO COMPANIES PARTNERS WITH BRIT MORIN TO INSPIRE CONSUMERS TO THINK ABOUT DESIGN IN CREATIVE NEW WAYS

DIY Guru for Millennials, Brit Morin Becomes Velcro Industries Consumer Ambassador

Manchester, NH – January 15, 2013 – Velcro Companies, with its commitment to creating smart products, services and technologies wherever things can be connected, today announced its partnership with Brit Morin, founder and CEO of Brit + Co. Brit is an iconic DIY guru for Millennials who inspires people through simple, beautiful and creative ideas for living. Throughout the coming months, Brit will showcase exciting and unique ways to use VELCRO® Brand fasteners in everyday situations. 

Velcro Companies manufactures smart and quality fastening solutions for everyday use. The brand’s products are designed for the home, office, classroom and the outdoors, which means artistic, crafty do-it-yourself (DIY) opportunities are endless. With Brit’s assistance, consumers will be able to discover innovative new ways to use VELCRO® Brand products.

“Brit has a proven ability to transform items around the home into works of art,” said Stacey Long, Strategic Business Unit Manager Consumer Americas, Velcro USA. “With Brit’s trendy ideas and the infinite possibilities in incorporating VELCRO® Brand products into everyday DIY projects, the opportunities to become inspired are countless and we’re excited to share them with our consumers around the world.”

Before launching Brit + Co., Brit worked for Google and its video sharing site, YouTube, where she marketed new products. After leaving Google, Brit founded her company so she could share ways to be more creative around the home. Since starting her own business in 2011, Brit has been featured in multiple publications including The Los Angeles Times, Huffington Post, People, Lucky, Forbes, Parade, USA Today and Fortune. Additionally, Brit is a regular lifestyle correspondent to the TODAY Show and is the tech correspondent for Katie Couric’s daytime talk show, Katie.

"At Brit + Co., we love using versatile products that help make projects simpler for our readers and that can be used in multiple ways," said Brit Morin, founder and CEO of Brit +Co.  "Velcro Industries offers products that are adaptable in almost any DIY project.  They’re easy to use, affordable and available at retailers around the world.  I'm excited to collaborate with Velcro to see what fun, creative projects we can design for those who love to make or are looking for inspiration."

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website. 


About Brit Morin and Brit + Co.

Brit Morin is the founder & CEO of Brit + Co., an online platform and e-commerce company that inspires and enables the digital generation to make. Brit + Co.’s content hub is online at Brit.co and available on mobile devices. Founded in 2011, Brit + Co. comprises of Brit Kits and Shop, allowing Brit readers to buy a subscription or one-off projects found on Brit’s site; and Weduary, a social wedding application. You can find Brit and Brit + Co. at Brit.co, and on Facebook, Pinterest, Twitter and Google+.

For additional information please contact:

Greg Winter 
FleishmanHillard 
Greg.Winter@fleishman.com 
(617) 692-0539

Amy Thompson
FleishmanHillard
amy.thompson@fleishman.com
(617) 692-0508