There are many myths and legends out there when it comes to the VELCRO® Brand--- including being invented by aliens (false!) or devised by our friends at NASA (also false!). While we do have a rich legacy in the world of our space exploration, our actual backstory is much more interesting.

We like to say it all started with a hike in the woods and a burdock burr, (a tiny seed covered in hundreds of 'hooks' that naturally catch onto the microscopic loops on things like fur, hair and clothing). The burr was an unassuming marvel of nature and a minor headache for man, until one day in 1941 when the burr, Swiss engineer George de Mestral, and his dog crossed paths on a hunting trip in the Alps.

Over 70 years later, we are still very proud of our “inspired by nature” background and were honored to take part in the recent Roca Lisboa Gallery’s “Biomimesis: Design Inspired by Nature” exhibition, currently on display in Lisbon.

Inspiration Through Nature














Inspiration Through Nature














Inspiration Through Nature














Inspiration Through Nature














To find out more about the Biomimesis: Design Inspired by Nature exhibition, make sure to check out the Roca Lisboa Gallery website or check out our recap of last year’s amazing exhibit.

Curious to learn more of the VELCRO® Brand’s innovative history throughout the years? Find out more here.