The founding story about George de Mistral and his dog - equally inquisitive characters - is well known. Their afternoon stroll resulted in the founding of our company and the widespread adoption of hook-and-loop fasteners in disparate industries around the world.

Another chapter has been added with the advent of our VELCRO® Brand PRESS-LOK® technology. While it continues in the tradition of elegant, premium design, it offers an innovative twist to the closure on which we’ve built our business. PRESS-LOK® is a hook-to-hook fastener. 

PRESS-LOK® offers superior closure that consumers will notice. Instead of needing to perfectly align zippers, PRESS-LOK®’s closure easily engages when the two sides are pressed together. Industry feedback indicates that this is a benefit to older consumers, as the technology does the work, not the user. For even further assurance, one can actually hear the hooks securing. At all points, PRESS-LOK® communicates the closure is functional.

It also answers the consumer’s call for reliability. Our tests verify 100% performance even after 300 openings, which means your goods are secure. All that and PRESS-LOK® maintains a low profile. The discreet, transparent closure adds functionality without disturbing existing design aesthetic.

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You can find it on display in stores already. Lundberg Family Farm’s new rice packaging lines are the first food product in the US to include PRESS-LOK®. Shortly, Hills Science Diet will join them as companies opting for secure packaging to ensure positive end-user experience.

To learn more about “What Closure Feels Like”, visit our site.

Updated 11/1/2015:

In addition to this convenient technology being available in product packaging from our partners, we are excited to announce the launch of the VELCRO® Brand PRESS-LOK® Bags! These bags are the perfect organization tool and can be conveniently used in almost any situation from the beach to the airport. Interested in the convenience of PRESS-LOK®? Click here to check out our selection PRESS-LOK® Bags!