Customer: Perfetti Van Melle Benelux B.V.
AN EASY-TO-USE SENSORY CLOSURE TO ENSURE THE PRODUCT STAYS SEALED AND FRESH
Perfetti Van Melle was seeking innovative ways to differentiate gum packaging from traditional means. They creatively developed a pocket-friendly pack with an easy-to-use sensory closure to ensure the product stays sealed and fresh. During the development phases it was discovered that our product line did not meet processing needs for the equipment and package film. They challenged us to improve our product line to keep the launch plan on schedule.
We applied a new resin blend to a standard design that improved Perfetti’s line efficiencies and overall pouch appearance within their set timeline. The result: a wallet-sized pack featuring our sensory VELCRO® Brand PRESS-LOK® closure. Due to the closures’ thin profile Consumers can easily fit the small package into their pocket or handbag.
“With the VELCRO® Brand Trademark on our packaging, we’re providing extra value to our customers who can be assured that their favorite Mentos® gum is sealed securely – and easily – in its package”
Vice President, Marketing of Perfetti Van Melle
Application: Mentos® Pure Fresh Gum Wallet Pack
Bag type: Stand Up Pouch, Push-Pop
Closure: VELCRO® Brand PRESS-LOK® 76A