Site Sets the Stage for Global Evolution of Brand and Digital Marketing
MANCHESTER, NH – March 29, 2012 – The Velcro Companies, a technology-driven, global organization providing fastening solutions for businesses and consumers around the world, are pleased to launch an entirely redesigned brand website – www.velcro.com. This is a major milestone in realizing the companies’ new global branding platform. In the coming months, the company will be rolling out new websites, in four additional languages to help customers around the world.
“Global consumer research was conducted and management teams in every area of the business were consulted to develop sweeping improvements to the user experience,” says Jurjen Jacobs, Vice President of Global Marketing. “The site is one of the first showcases for the clean, modern visual style that is being implemented across all brand communications from digital media to packaging.”
The new site homepage stimulates consumer exploration of VELCRO® brand product uses through a series of interactive scenes including:
Rich in imagery, comprehensive individual product pages guide users toward purchase and locating the product at retailers near them. In the coming months, e-commerce functionality will be added to product pages.
Business to business users (B2B) will also find a more interactive site for their use. Each strategic business unit landing page is enhanced with new overview information and interactive, application-driven presentations of VELCRO® Brand product use cases. For B2B customers looking to navigate directly to the business product portfolio, an alternate product navigation system allows direct access to the entire range of business products and specifications.
Social media links have become more prominent as the site prepares for upcoming functionality enhancements, setting the stage for consumer-generated content, new customer service management tools and digital marketing follow through. Additionally, the site design has been optimized for the growing variety of end user screen formats.
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.
Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth. The VELCRO® mark should always be used as an adjective and never as a noun or a verb. The term “Velcro Companies” should be used when referring to our company and its executives.
The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.
For further information, please contact
(617) 946-5536 – office