VELCRO® Brand PRESS-LOK® Selected By Gypsy Crunch®
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VELCRO® Brand PRESS-LOK® Selected By Gypsy Crunch® As Its Packaging Closure Solution

All-Natural Granola Maker Leverages Re-Closable Benefits of PRESS-LOK® Technology

MANCHESTER, NH – March 27, 2014 – Velcro Companies, with its commitment to creating smart products, services and technologies wherever things can be connected, announced today that Gypsy Crunch® has integrated VELCRO® Brand PRESS-LOK® closures into its granola packaging. Based in Portland, Ore., Gypsy Crunch® makes all-natural, hand-crafted granola in a variety of flavors and combinations. 

Gypsy Crunch® selected the PRESS-LOK® closure system for its flexibility and consumer-friendly re-closure attributes. Since granola is a product that may be consumed over a period of time, and not just in one sitting, the PRESS-LOK® closure is an ideal solution. The system also offers consumers the flexibility to take Gypsy Crunch® products on the go or simply enjoy them at home. The new packages are produced by Peel Plastic Products Ltd., a recognized leader in process and product innovation. 

“Whether you’re on a hike, on a flight or just in your kitchen, we want to offer our customer the flexibility of enjoying the all-natural goodness of Gypsy Crunch® granolas with the confidence that they can re-seal and open our product several times and without any hassle of mess,” said Randi Nash, founder and owner of Gypsy Crunch® granolas.

“We’re thrilled to partner with Randi and Gypsy Crunch® to integrate the PRESS-LOK® closure into her artisan granola line,” said Chris Lerra, Senior Business Development Manager of Packaging, Velcro Companies. “The VELCRO® Brand is dedicated to helping unique companies like Gypsy Crunch® build AMAZING CONNECTIONS™ with their customers through distinctive packaging solutions.”  

The PRESS-LOK® closure is a proprietary hook-to-hook technology. The closure is a unique solution in the industry because it offers easy alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength. 

Gypsy Crunch® granola is available online at www.gypsycrunch.com and at select retail locations in the US and Canada.

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website. 


About Gypsy Crunch®

Based in Portland, Ore. and founded by Randi Nash, Gypsy Crunch® is committed to creating innovative combinations of tasty, healthy granola. The Gypsy Crunch® team handcrafts small batches of granola with unique flavor combinations from an array of healthy ingredients: seeds packed with nutrients, nuts full of the healthiest fats and oils and super foods. The company was founded in Feb. 2010 and its products are available at select retail locations and online. For more information, visit: http://gypsycrunch.com/

About Peel Plastic Products Ltd.

For over 30 years, Peel Plastic Products Ltd. has been a recognized leader in flexible packaging solutions and process innovation. We create custom packaging solutions to complement your brand. As a responsive supply partner, our products are customized to provide solutions that are unique, industry relevant and brand specific. Peel is committed to being the most responsive supply partner, a recognized leader in product and process innovation, and the overall best value provider of flexible packaging materials. We house all of our print, lamination and converting capabilities in one location, which gives us a clear advantage at meeting otherwise challenging deadlines. For more information visit www.peelplastics.com and learn how we can help bring packaging innovation to your brand.

Media Contact:
Amy Thompson
FleishmanHillard for Velcro Companies
Amy.thompson@fleishman.com
617.692.0508