MANCHESTER, N.H., Dec. 2, 2014 -
Velcro Companies is pleased to announce that noted lifestyle expert and popular television personality Sabrina Soto will be the company's new brand ambassador. To celebrate the official launch of the partnership, Soto will host a meet & greet and workshop event at VELCRO® Brand's festive, pop-up Holiday HackShop
in Manhattan on Thursday, Dec. 11 at 6 p.m.
As brand ambassador, Soto will infuse her design expertise into the VELCRO® Brand's growing roster of organizing, creating and crafting solutions, helping fans to discover new and creative ways to make their lives easier. She will be featured in brand assets and serve as the creative advisor to the company, which is the original creator of hook-and-loop fasteners.
"We are big fans of Sabrina Soto for her unique brand of creativity, design savvy and fun-loving energy," said Julie Barry, Director of Global Brand, Velcro Companies. "From her charismatic personality to her endless tips for every home solution, we know she will identify with our consumers and be able to provide inspiration and innovative DIY solutions for any project."
Fans, DIY'ers, creative enthusiasts and NYC residents and visitors looking to learn some new holiday "hacks" are invited to join Sabrina Soto at the VELCRO® Brand Holiday HackShop on Thursday, Dec. 11 from 6 – 8 p.m. The HackShop is located at 199 Lafayette Street, New York, NY 10012.
"VELCRO® Brand products are versatile and easy-to-use and I'm both inspired and honored to join the brand as a creative advisor and ambassador," said Sabrina Soto. "At the holidays, and throughout the year, I love creating ideas that make our lives more beautiful, simple and organized and I see enormous potential for this truly exciting partnership with VELCRO® Brand."
VELCRO® Brand's Holiday HackShop is a winter-themed destination featuring complimentary gift wrapping, crafting stations, workshops, refreshments and other attractions. It is open daily from 8 a.m. to 8 p.m., Dec. 1 – Dec. 19. For real-time updates and special event information, be sure to follow Velcro Industries on Twitter
. Join the conversation with the hashtag: #velcrobrandhacks.
About Velcro Companies
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com
Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth. The VELCRO® mark should always be used as an adjective and never as a noun or a verb. The term “Velcro Companies” should be used when referring to our company and its executives.
The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines
on our website.
About Sabrina Soto
Sabrina Soto is one of the world's most sought after design experts and has been featured in Elle Decor, People, Time Magazine, InStyle, Esquire, Variety, Better Homes and Gardens, Latina, USA Today, The New York Post, and has contributed to The Today Show, Rachael Ray and Good Morning America among others. Most recently, Sabrina launched an online lifestyle magazine, CASAandCompany.com, where the Cuban beauty shares her expertise and easy solutions with readers to inspire them to create a life they love. An expert on all things home-related and true to Sabrina's designing operandi, the LEED-accredited designer has enjoyed extensive exposure as host and designer of various HGTV shows such as The High Low Project, Real Estate Intervention and Get It Sold. She's also made guest appearances on White House Christmas, HGTV's Green Home, Bang For Your Buck, House Hunters and Buying & Selling Secrets. Sabrina recently appeared in the hit ABC Special, The Great Halloween Fright Fight and will appear in the upcoming sophomore season of The Great Christmas Light Fight airing this holiday season. What you might not know about Sabrina is that in addition to her innate ability to transform an inexpensive, discarded element into a "wow" piece, Sabrina's range of lifestyle knowledge covers everything from fashion and beauty to relationship advice and cooking. When not working on a project, she treats her friends and family to delicious home cooked meals and entertainment at her loft in West Hollywood, CA.