Institute of Packaging Professionals Awards Perfetti Van Melle for its Mentos™ Pure Fresh Gum Wallet Packs Featuring VELCRO® Brand PRESS-LOK® Closure System

VELCRO® Brand PRESS-LOK wins ameristar package award

Velcro Companies is honored to announce that Perfetti Van Melle’s Mentos™ Pure Fresh Gum Wallet Packs, which feature a VELCRO® Brand PRESS-LOK® closure system, received a Institute of Packaging Professionals’ 2018 AmeriStar Package Award. A panel of 16 judges from various segments of the packaging industry collaborated to deem the Mentos™ Gum Packs the best solution in the shelf stable foods category.

The IoPP AmeriStar Awards evaluation process scores entries on a number of attributes including packaging innovation, product protection, economics, performance, marketing and environmental impact.

“We’re thrilled (that the Mentos™ pack) won the IoPP AmeriStar award for best shelf stable food,” said Christopher Lerra, Senior Business Development Manager of Packaging, Velcro Companies. “The Mentos™ Gum Pack is the first confectionery product to feature the VELCRO® Brand PRESS-LOK® Closure in North America. We’re excited that the closure’s efficient, slim packaging is being recognized for its shelf stable implementation and ability to keep items fresh.”

Velcro Companies’ expansion into the candy and confectionary product category was made possible through a partnership with confectionary and chewing gum manufacturer Perfetti Van Melle, owner of the Mentos™ brand. The wallet-sized pouches featuring the PRESS-LOK® closure have a thin profile that consumers can easily and discretely fit into pockets or handbags.

The VELCRO® Brand PRESS-LOK® closure system is a proprietary hook-to-hook technology, made especially for the flexible packaging market. With just a squeeze of both sides, PRESS-LOK® closures easily align to create a secure seal that consumers can both feel and hear. For more information on the award-winning closure, please visit: https://www.velcro.com/business/products/plastic-hooks/

Posted in: PRESS-LOK™, Uncategorized, Velcro Companies