Institute of Packaging Professionals Awards Perfetti Van Melle for its Mentos™ Pure Fresh Gum Wallet Packs Featuring VELCRO® Brand PRESS-LOK® Closure System

VELCRO® Brand PRESS-LOK wins ameristar package award

Velcro Companies is honored to announce that Perfetti Van Melle’s Mentos™ Pure Fresh Gum Wallet Packs, which feature a VELCRO® Brand PRESS-LOK® closure system, received a Institute of Packaging Professionals’ 2018 AmeriStar Package Award. A panel of 16 judges from various segments of the packaging industry collaborated to deem the Mentos™ Gum Packs the best […]

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Velcro Companies Celebrates the VELCRO® Trademark

Velcro Companies Celebrates trademark at Trademark Expo

Last month to celebrate 60 years of the VELCRO® trademark, Velcro Companies joined the United States Patent and Trademark office for this year’s Trademark Expo in Washington DC. Located at the National Museum of American History, the event was a huge success! The weekend was jammed packed with families and fans celebrating not only the […]

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What first comes to mind when you think of the VELCRO® Brand?

The answer is likely something accompanied by a hand motion that signals two things being pulled apart and – if the subject has a sense of humor – an imitation of the noise that hook and loop makes when the pieces are pulled apart. That prominent association of hook and loop has evolved tremendously since […]

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Join Velcro Companies at the 7th Annual Deshpande Symposium

VELCRO® Brand fasteners have evolved extensively in the 60-plus years since its invention. What was once invented on serendipity, inspired by a routine hike in the woods, has now become an integral part of popular culture, fashion, and common home goods. Innovation and entrepreneurship have motivated Velcro Companies to reach new opportunities and growth around […]

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Singing our Hearts out

Celebrating our 60th TM Anniversary with New Music Videos (The Lawyers are Back!) Last autumn, we posted a video entitled “Don’t Say Velcro”, about our world-famous VELCRO® Brand fasteners; we enlisted a choir of “lawyers” who begged you to remember that “this is *bleeping* hook and loop,” not “Velcro.”  Some of you loved it, others… […]

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Velcro Companies Participates in the 4th Annual SleepOut

On Friday, March 23rd, Velcro Companies participated in the 4th Annual SleepOut at Stanton Plaza in downtown Manchester. During this time community members came together in solidarity with New Hampshire youth who are experiencing homelessness. The goal of this event was to raise awareness of the challenges facing the homeless youth, and fundraise for services […]

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