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Velcro Europe S.A. and Amcor partner

March 1, 2012 – Velcro Europe S.A. and Amcor Flexibles have formed a strategic partnership to bring an innovative easy-to-open and re-seal system to the fresh and dairy flexible packaging market.

The two market leaders are recognized individually for their high quality product offering and brands.  What better than to kick start 2012 by joining forces and bringing a new offering to the fresh and dairy market. The new offering combines a choice of high quality films adapted to meet all fresh and dairy product requirements in combination with the VELCRO® Brand PRESS-LOK™ closure.

The VELCRO® Brand PRESS-LOK™ system is consumer friendly due to the easy alignment of the two components. It is simple to open and re-seal. Moreover, the system is still functional even if contaminated by food because the hooks will still close, unlike existing closure systems where the rail track would get obstructed.

The system developed by Amcor and the Velcro Companies is the ideal solution for all types of cheese, milk powder, fresh ready meals, bread and fresh fruit and vegetables!

An additional advantage is that customers have the unique opportunity to use the well established VELCRO® Brand name on their packaging, allowing end-consumers to instantly understand how the closure works. This is a tremendous benefit in a marketplace where closure systems are often not intuitive!

Press-Lok CheeseVelcro Europe S.A. and Amcor are confident that this innovative, user-friendly solution brings important new benefits to our customers and we look forward in 2012 to delivering sales growth to the fresh and dairy market” says Philippe Scherrer, Marketing Director, Fresh, Dairy and Capsules at Amcor Flexibles Europe & Americas.

“Velcro Europe S.A. is proud to partner with Amcor Flexibles to become a true solutions provider to the fresh and dairy market, combining the innovation and prestige of both organizations to enable our customers to move towards simple, smart, consumer friendly packaging solutions.” says Lenny Swart, SBU Manager for Packaging & Materials Handling EMEA at Velcro Europe S.A.

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.

About Amcor Flexibles Europe & Americas

With 69 plants in 23 countries, Amcor Flexibles Europe & Americas, a division of Amcor, is a
market leader and the world’s largest supplier of flexible packaging. We deliver innovative
packaging solutions and provide enhanced quality products for the food, beverage, pharma,
personal care, medical and industrial markets. Its award winning approach towards sustainability makes Amcor Flexibles Europe & Americas the preferred partner for customers looking for responsible packaging solutions.

For more information visit

Amcor LogoAbout Amcor

Amcor Limited is a global leader in responsible packaging solutions, employing more than 33,000 people worldwide, operating in 42 countries across 300 sites. Amcor supplies a broad range of plastic (rigid and flexible), fibre, metal and glass packaging solutions to enhance the products consumers use in everyday life. Amcor also provides packaging-related services that help customers succeed through collaboration and innovation driven by art and science. Amcor is headquartered in Melbourne, Australia and is listed on the Australian Securities Exchange.

For more information visit

For further information, please contact:

Philippe Scherrer

Marketing Director

Amcor Flexibles Europe & Americas,

Fresh, Dairy, Capsules

Tel: + 46 70 299 32 56


Karen Quirchove

Communication Manager

Amcor Flexibles Europe & Americas,

Fresh, Dairy, Capsules

Tel: +33 6 07 11 22 86


Lenny Swart

SBU Manager Packaging & Materials Handling EMEA
Velcro Europe S.A.

Tel: +34 937 583 265


Judith Vich

Marketing Communications Manager EMEA

Velcro Europe S.A.

Tel: +34 937 583 264


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