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ZUKE’S® Features VELCRO® Brand Closure on Packaging for New Natural Dog Food

Zuke's Ascent

PRESS-LOK® Provides Easy Open and Close for Premium Product

BOSTON – July 11, 2016Velcro Companies today announced that Zuke’s®, a leading provider of natural dog food and pet treats, has integrated VELCRO® Brand’s PRESS-LOK® closure into packing for its brand-new Zuke’s® Ascent™ Natural Dog Food line. The easy-to-use, audible and tactile closure assures pet owners that the package is securely fastened, minimizing spills, messes and keeping storage spaces more organized.

“The launch of Zuke’s Ascent Natural Dog Food expands our product portfolio beyond treats to providing daily, elevated nutrition for our pets,” said Chris Meiering, Director of Innovation at Zuke’s. “We wanted the packaging for Zuke’s Ascent to be as high quality as the ingredients inside, which is why we decided to feature the innovative and intuitive PRESS-LOK® closure system on every bag.”

The Zuke’s Ascent lineup includes nutrient-dense, complete and balanced, trail-tested recipes, crafted in the USA using the earth’s best ingredients with high-quality meat, fish or poultry and Nature-Loc™ quick dried vegetables and fruits. It’s available in two forms – each free of grains, wheat, corn, soy, animal by-products, artificial preservatives, colors and flavors. Both the Grain-Free Crunchy Blend and Adventure® Tender Blend are available in a variety of bag sizes and feature the PRESS-LOK® closure.

“Today’s dog owners view their pets as family members, and they are more serious about pet food decisions than ever before,” said Jurjen Jacobs, Vice-President of Marketing and Innovation, Velcro Companies. “The PRESS-LOK® closure system is a simple way for pet product companies to communicate the high-quality, premium nature of their products. We are thrilled to continue expanding our partnerships in this developing space.”

The PRESS-LOK® closure was developed for the fast-growing flexible packaging market. It is an exclusive solution that allows consumers to fasten without the need for tedious and precise line-up. To integrate the closure into their packaging, Zuke’s worked with manufacturer Excel Packaging of Ontario, California.

Zuke’s Ascent Natural Dog Food is currently rolling out to independent pet stores across the country. Visit for more information.

For more information about VELCRO® Brand’s PRESS-LOK® closure system, please visit: .

About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain, China, Belgium and Uruguay and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to Editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.

About Zuke’s 
Located in Durango, Colorado, Zuke’s is a leader in the natural pet treat category and an innovator in the dog food space. With the launch of Zuke’s® Ascent™ Natural Dog Food, the company holds strong to its nutritional philosophy, which is rooted in the belief that nature gives our dogs everything they need to keep going. Named after founder Patrick’s beloved Labrador Retriever, Zuke’s has been powered by passionate and adventurous pet lovers for over 20 years. Strong believers in being active and exploring the world with our dogs, the Zuke’s team has been creating trail-tested recipes using the earth’s best ingredients to fuel those adventures since day one. The company’s unwavering commitment to product quality has helped Zuke’s become a successful and philanthropic business. Zuke’s donates a portion of all treat sales to The Dog and Cat Cancer Fund (DCCF). Visit for more information and find @ZukesPets on Facebook, Instagram and Twitter.

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