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Next-generation VELCRO® Brand Closure System Optimizes Integration Into Recyclable Flexible Packaging

Flexible packaging closure evolution offers 20% weight reduction compared to
first-generation VELCRO® Brand PRESS-LOK® closures and 100% recyclability

MANCHESTER, N.H. – March 23, 2023 – Velcro Companies introduced the VELCRO® Brand PRESS-LOK® 954 closure system designed specifically for use with 2-10kg monolayer polyethylene laminate flexible packaging.

As the global flexible packaging market moves to mono-material packaging for increased recycling, manufacturers face challenges applying the lower temperatures needed to minimize film distortion and maximize aesthetics.

As part of a focus on developing new sustainable product innovations, the VELCRO® Brand PRESS-LOK® 954 closure system is a fully recyclable monolayer polyethylene closure* that is easy to process onto recyclable polyethylene structures and weighs 20% less than first-generation VELCRO® Brand PRESS-LOK® closures.

“VELCRO® Brand ORIGINAL THINKING® continues to deliver important sustainable innovations to help improve the world around us in ways big and small,” said Roberto Travella, Chief Commercial Officer – EMEA/APAC. “Featuring multiple hook engagements in the closure provides tactile and audible closure assurance and precisely seals to securely store powders and granulated products and ensure long-term freshness.”

Ideally suited for commercial applications, including pet foods, lawn and garden and human food packaging, the VELCRO® Brand PRESS-LOK® 954 closure system features the company’s exclusive hook-to-hook closure, enabling consumers to easily align the seal to precisely and reliably close flexible packaging pouches to ensure contents stay contained and fresh. This makes re-closure quick, easy and reliable even for those with dexterity issues, children and the elderly.

Designed to quickly and easily integrate with recyclable monolayer polyethylene laminate pouches, the VELCRO® Brand PRESS-LOK® 954 closure system joins the PRESS-LOK® product range and features:

  • A 20% lighter closure system** that requires less heat and pressure to seal the pouch edges, allowing a tight seal without leakage.
  • A dedicated sealant layer technology allowing heat seal initiation at a 30ºC (86º F) lower temperature, optimizing pouch aesthetics.
  • 100% recyclable.*

VELCRO® Brand PRESS-LOK® Closure Regulatory Conformance

  • (EU) No. 10/2011
  • (EC) No. 1935/2004
  • (EC) No. 2023/2006
  • Compliance: BRC Global Standard for Packaging and Packaging Materials

For more information about the line of VELCRO® Brand PRESS-LOK® closures, please visit: Packaging Solutions.

*End-product recyclability depends on the manufacturers’ packaging and availability of local recycling facilities.

**Compared to first-generation VELCRO® Brand PRESS-LOK® closures.

About Velcro Companies
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant, and surprising ways for businesses and consumers worldwide. With more than 60 years of experience, Velcro Companies are proud of their heritage in innovation. Velcro Companies owns over 400 active patents and numerous trademarks, including the VELCRO® Brand mark, which is registered throughout the world. Velcro Companies offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, Belgium, Uruguay, and China and sales offices around the world. To find out more about our company, visit

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Media Contact:
Mark Elliott, APR
Velcro Companies
(603) 260-1336

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