First Confectionery Brand in North America to Use PRESS-LOK® Closure
BOSTON – October 16, 2017 – Signaling Velcro Companies’ expansion into the candy and confectionery product category, the company today announced that the new Mentos™ Pure Fresh Gum Wallet Packs include the VELCRO® Brand PRESS-LOK® closure system. Perfetti Van Melle, confectionery and chewing gum manufacturer and distributor, has integrated the easy-to-use sensory closure into the pocket-friendly packaging to ensure the product stays sealed and fresh.
“Perfetti Van Melle is always innovating what confectionery can do in order to meet consumer expectations,” said Sylvia Buxton, Vice President, Marketing of Perfetti Van Melle. “With the VELCRO® Brand trademark on our packaging, we’re providing extra value to our customers who can be assured that their favorite Mentos™ gum is sealed securely – and easily – in its package.”
Available in Fresh Mint, Spearmint, and Watermelon flavors, these new wallet-sized packs contain 12 pieces of sugar-free Mentos™ Pure Fresh Gum, known for its long-lasting freshness and flavor. The PRESS-LOK® closure featured on the new pouches has a thin profile so consumers can easily fit the small package into their pocket or handbag.
“Our partnership with Perfetti Van Melle is an exciting step for us; it marks the first time our PRESS-LOK® closure is used on a confectionery product in North America,” said Jurjen Jacobs, Vice-President of Marketing and Innovation, Velcro Companies. “These closures allow for efficient, slim packaging that keeps items fresh and makes them more transportable, which both candy manufacturers and consumers will love.”
The VELCRO® Brand PRESS-LOK® closure system is a proprietary hook-to-hook technology, made especially for the flexible packaging market. With just a squeeze of both sides, PRESS-LOK® closures easily align to create a secure seal that consumers can both feel and hear.
Mentos™ Pure Fresh Gum Wallet Packs with VELCRO® Brand PRESS-LOK® closures will be available nationwide in November. Visit www.Mentos.com to find a retailer near you.
For more information about VELCRO® Brand’s PRESS-LOK® closure, please visit: https://www.velcro.com/press-lok.
About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Belgium, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To find out more about our company, visit www.velcro.com.
Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth. The VELCRO® mark should always be used as an adjective and never as a noun or a verb. The term “Velcro Companies” should be used when referring to our company and its executives.
The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.
Mentos is in 159 countries on this planet alone, so it’s fair to say Mentos is a global brand. Mentos comes in a lot of different shapes, flavors, and sizes, so there’s something for everyone and every taste. A lot of other brands out there obsess about what makes us all different; we’d rather explore the things we have in common. The Mentos brand is well-known. And it’s well-loved too. So wherever you go, one thing you can be sure of when you meet someone new is that they love Mentos. This means that if you have Mentos in your hand you have the ultimate conversation starter, a sure way to make a connection. All you need to do is offer. After all, who says no to Mentos?
About Perfetti Van Melle:
Perfetti Van Melle Benelux B.V. is a privately owned global company that was established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. manufactures, and distributes sugar confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruittella, Alpenliebe, Golia, Vivdent, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.