Velcro Companies Unveils VELCRO® Brand SWITCH™ Wall Decor Solution For Business And Branding Signage

VELCRO® BRAND Hook and Loop Backed Fasteners Allow for Faster, Easier and More Frequent Communication with Customers in Retail and Point-of-Sale Environments

PARIS – MARCH 27, 2018  Velcro Companies today announced the launch of its new VELCRO® Brand SWITCH™ Wall Decor solution that provides businesses with an easy-to-use alternative for hanging and displaying large-scale, branding and promotional signage. With the VELCRO® Brand SWITCH™ Wall Decor system, retailers, marketers, advertisers and tradeshow exhibitors can rapidly change and update their signage to communicate more updates, offers and information to their customer base.

Initially designed to be used with Wollux signage, VELCRO® Brand SWITCH™ Wall Decor products provide several benefits over competitive products including magnet walls, printed panels, stickers, or textile frames. VELCRO® Brand SWITCH™ Wall Decor solutions can be used to decorate the walls of any shop, retail, office or exhibition space, can be re-positioned or removed. Self-adhesive hook affixed in the wall allows for fast install and replacement of the textile nonwoven graphic part. Ideal for temporary spaces, VELCRO® Brand SWITCH™ Wall Decor enables companies to customize their space without mess. Moreover, the solutions repositionable feature avoids any wrinkle or waviness in the graphic.

“Brick-and-mortar businesses are often challenged to capture consumer attention in today’s digital-first world and signage can be a powerful and cost-effective tool for communicating with customers,” said Klaas Jan Stol, President of EMEA for Velcro Companies. “The new VELCRO® Brand SWITCH™ Wall Decor system is an unparalleled offering for large-format visual communication that allows businesses to more easily promote products, seasonal offers and news in order to drive sales. This launch also marks our first partnership with the highly regarded Wollux brand and we are pleased to provide an inventive solution to their customers.”

The adhesive-backed VELCRO® Brand SWITCH™ Wall Decor hook is available in lightweight squares (450 x 450mm) and can be applied to any material or surface without the use of tools or professional installation.

The new solution is on display and available for demonstration at the Point of Purchase Advertising International show in Paris, March 27-29; please visit the Wollux booth E22.

About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Belgium, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To find out more about our company, visit www.velcro.com.

Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.

 About Wollux:
Wollux has been a trusted supplier of promotional textiles for over 70 years and is the market leader in the Benelux countries. It produces high-quality, durable promotional materials at competitive prices. The company’s hard-wearing products can be used indoors and outdoors and include custom flags, displays, banners or parasols. Wollux’s global distribution is managed by sales operations in Belgium, the Netherlands, France, Spain and Germany. To learn more about Wollux, please visit, www.wollux.com.

Media Contacts:
Julie Barry
Velcro Companies
jbarry@velcro.com
O: 617.946.5536

Amy Thompson
For Velcro Companies
Amy.Thompson@Fleishman.com
O: 617.692.0508