Trademark Guidelines

1. The VELCRO® mark can be used only in connection with genuine VELCRO® Brand products. Do not use the VELCRO® mark in any manner with third party product, including, without limitation, by using the phrase “Velcro-like,” or other comparative manner.

2. The VELCRO® mark must always be used in the following format:

1. Capitalize the trademark and always follow with the registration symbol ®.
2. Put the word “Brand” or “brand” after the registration symbol, for example, “VELCRO® Brand.”
3. The designation “VELCRO® Brand” must be followed by the generic name of the fastener or tape, such as “hook and loop fastener”, “fastener” or “closure.”  For example, “Our product features VELCRO® Brand fasteners.”

3. Never incorporate the VELCRO® trademark or any part of the trademark, such as a VEL- prefix, into your or a third party’s company name, product name or model number, or to create a new brand or trademark.

4. Never hyphenate or abbreviate the VELCRO® mark.

5. All Velcro Companies’ product trademarks, such as ONE-WRAP®, PRESS-LOK®, VELSTRAP®, etc.  must always be used in the following format:

1. Capitalize the trademark and always following with the registration symbol ®.
2. The product mark must always be preceded by the VELCRO® trademark, for example: “VELCRO® Brand ONE-WRAP®”.
3. The trademark designation must be followed by the generic name of the product, for example, “VELCRO® Brand ONE-WRAP® straps”, “VELCRO® Brand PRESS-LOK® fasteners.”

6. Always include the following trademark notice at least one place on every website or print collateral where the VELCRO® mark is used: “VELCRO® is a registered trademark of Velcro BVBA. Used with permission.”

7. When referring to the manufacturer of VELCRO® Brand products, always use the designation “Velcro Companies.” Do not capitalize the word “Velcro,” do not use the ® registration symbol, and do not use the company name/trademark “Velcro” alone.