Introducing the VELCRO® Brand Ambassador Movement

The VELCRO® Brand Ambassador Movement

We want to introduce you to the VELCRO® Brand Ambassador Movement, also known as the VAM! The VAM is a special place where we collaborate and engage with our customers, fans, bloggers and influencers. We know there are tons of unique and unusual ways our consumers have been using VELCRO® Brand products over the years, […]

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Design Inspired by Nature

We were proud to take part in this year’s “BIOMIMETICS—Design Inspired by Nature” exhibition. Beginning in 2013, the VELCRO® Brand been incorporated within this beautiful gallery all around the world, including Barcelona, London, Lisbon and most recently, Shanghai, China.

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An Idea That Stuck: How George de Mestral Invented the Velcro Fastener

Born in the tiny town of Saint-Saphorin-sur-Morges in 1907, George de Mestral filed his first patent at the age of 12, for a toy airplane. “He was driven to invent,” says Fraser Cameron, president and CEO of the modern-day Velcro Companies. But it wasn’t until his mid-30s that de Mestral hit upon the idea that eventually took over the world — though it would take more than two decades for his invention to finally stick.

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How a Timeless Toy Can Benefit a Child’s Development

With the new technologies and gadgets for kids that seem to appear more and more every day, blocks may seem like too traditional a toy for today’s digital natives. But, did you know that there a quite a few cognitive benefits for children that play with blocks? With this in mind, the VELCRO® Brand created VELCRO® Blocks™ construction sets – a truly timeless toy for children that helps them to develop critical skills for school and for life.

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Inspiration Through Nature

There are many myths and legends out there when it comes to the VELCRO® Brand— including being invented by aliens (false!) or devised by our friends at NASA (also false!).  While we do have a rich legacy in the world of our space exploration, our actual backstory is much more interesting.

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Lets Paws To Consider What Our Dogs Dream About

As pet owners, we develop a special connection with our furry friends. We ask them how their day went when they greet us at the door, talk to them in silly voices, and even imagine what they would sound like if they could talk.

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