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The Velcro Companies Deliver An Innovative Packaging Closure Solution To Hill’s® Pet Nutrition

VELCRO® Brand PRESS-LOK® Closure Technology Provides an Easy and Trusted Consumer Experience

MANCHESTER, NH – April 2, 2013 –  Velcro Companies, a technology-driven, global organization providing connection solutions for businesses and consumers around the world, today announced its partnership with premium pet food maker, Hill’s® Pet Nutrition.   Velcro Industries  worked with Hill’s® to integrate PRESS-LOK® closure technology into some pet food packaging to ensure an easy, consumer friendly experience.

“With our focus on creating smart products, services and technologies wherever items can be connected, we developed the PRESS-LOK® closure solution to provide a superior experience for our customers,” said Jurjen Jacobs, Vice President of Global Marketing, Velcro Companies. “VELCRO® Brand products are about the art of connecting. We strive to create smart products, services and technologies that will benefit brands and consumers across a wide spectrum of industries and we ensure a secure closure with our innovative PRESS-LOK® fastening solution.”

“There are many tangible consumer benefits that the PRESS-LOK® closure system provides to our Hill’s® Science Diet® packaging,” said Christopher Rector, Director of Marketing of Hill’s U.S. “The PRESS-LOK® application provides  a fast, effective and stress-free bag closure solution.  PRESS-LOK® closure opens and closes easily and quickly, keeping the kibble in and the paws out.”

A unique solution in the industry, the PRESS-LOK® closure is simple to open and close because it contains an easy alignment that allows the hooks to engage without precise line-up, securing closure with great burst strength to maintain the package integrity that Hill’s® Science Diet® customers expect. Additionally, PRESS-LOK® closure has an audible click, allowing consumers to hear their pet food packages open and close, ensuring a tight seal, even if kibble crumbs get on the fastener surface. The VELCRO® Brand PRESS-LOK® closure system is a proprietary hook to hook technology that can work for a wide variety of packaging closure scenarios.

The new packages are produced by Peel Plastic Products Ltd., located in Brampton, Ontario. Hill’s® Science Diet® pet foods packaging will feature VELCRO® Brand closures and are available through Veterinary clinics and finer pet specialty stores.

About Velcro Companies:


Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.

About Hill’s Pet Nutrition
Hill’s Pet Nutrition Inc. manufactures Hill’s® Prescription Diet® brand pet foods, therapeutic pet foods available only through veterinarians, Hill’s® Science Diet® brand pet foods and the new Hill’s® Ideal Balance™ sold through veterinarians and finer pet specialty stores. Founded more than 70 years ago with a unique commitment to pet nutrition and well-being, Hill’s is committed to its mission to help enrich and lengthen the special relationships between people and their pets. Hill’s produces high-quality, great-tasting pet foods owners can trust and give to their canine and feline companions as part of a veterinary health care team recommendation. This ultimately improves patient health and the health of the practice. For more information about Hill’s Pet Nutrition Inc., and Hill’s Evidence-Based Clinical Nutrition™ visit, or visit us on Facebook, keywords “Hill’s Pet Nutrition.”

About PEEL Plastics Products Ltd.
For over 30 years, Peel Plastics Products Ltd. has been a recognized leader in flexible packaging solutions and process innovation. We create custom packaging solutions to complement your brand. As a responsive supply partner, our products are customized to provide solutions that are unique, industry relevant and brand specific. Peel is committed to being the most responsive supply partner, a recognized leader in product and process innovation, and the overall best value provider of flexible packaging materials. We house all of our print, lamination and converting capabilities in one location, which gives us a clear advantage at meeting otherwise challenging deadlines. For more information visit and learn how we can help bring packaging innovation to your brand.

For further information, please contact:
Chris Lerra
Business Dev. Manager
Velcro Americas
603.669.4880 – Main

Lenny Swart
SBU Manager Packaging & Materials Handling
Velcro Industries EMEA
+34 93 758 32 65 – Office

Derek Lennox
Business Dev. Manager
PEEL Plastics Products Ltd.
905.456.3660 – Office

Greg Winter
Senior Vice President
617.692.0539 – Office

Luce Rubio
Corporate Communications
Hill’s Pet Nutrition
785.368.5916 – Office

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