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Velcro Companies Launches Website For Australian Market

MANCHESTER, NH – June 10, 2014 – Today, Velcro Companies, announced the launch of its Australian website, Supporting the company’s commitment to meeting consumer interests and needs around the world, the new site will provide the Australian market with easy-to-access information on the range of VELCRO® Brand solutions and their applications.

The website features branded visual assets and materials as a result of the company’s two-year re-brand effort. The robust new site also includes an overview of the company’s seven product lines, including the popular ONE-WRAP® products and a variety of connecting solutions for home, office and classroom organization, crafting and outdoor/recreational uses. In addition to communicating corporate history and the brand’s heritage of innovation, the site includes valuable information for businesses and companies looking to integrate VELCRO® Brand solutions into their own products.

“In the past year alone, Velcro Industries has continued to expand its global footprint through initiatives ranging from a new office in Brazil, new partnerships with global brands and retailers, and a new website for our partners and fans in Australia,” said Jurjen Jacobs, Vice President of Global Marketing and Innovation, Velcro Industries. “We have a steadfast commitment to growth and innovation through tools that provide both consumers and businesses with quick, easy access to our suite of solutions that create AMAZING CONNECTIONS™. We’re excited to launch the website in Australia and believe it will help us strengthen consumer adoption and awareness in the region.”

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.


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