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Sabrina Soto in SoHo

Talk about an exciting month for the VELCRO® Brand! With the announcement of our recent partnership with DIY guru and HGTV star, Sabrina Soto, along with the grand opening of the Velcro Brand Holiday Hackshop, located in the heart of NYC with workshops, events and giveaways for everyone—there has been plenty of holiday cheer and (hacking) to go around!

This past Thursday, Sabrina stopped by the Hackshop for a day of amazing holiday décor demos with VIP bloggers and media; along with take home gift bags, giveaways, product samples, and signature cocktails and refreshments. Last, but certainly not least— all in attendance had the chance to connect one-on-one with Sabrina herself, about easy style tricks and holiday tips.


Media in attendance included, Parents Magazine, Lady and the Blog, That’s My Letter, Suburban Wife City Life, This Old House, Me, Myself & Baby, Mami Does It All, among others!


During the evening event, Holiday Hackshop attendees had the chance to snap pictures with Sabrina, create one-of-a-kind holiday crafts, and participate in fun trivia giveaways for exclusive Michael’s Stores gift cards and prizes.

It really is the most wonderful time of the year!

To find out about upcoming events, click here for more information.

VELCRO® Brand’s Holiday Hackshop will be open daily from 8:00 a.m. to 8:00 p.m., December 1 – December 19.

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