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Velcro Companies and Sabrina Soto Launch ‘Classroom Makeover’ Contest

Organizational Makeover Celebrates Education and Nation’s Educators in Honor of National Teacher Appreciation Week

Manchester, NH – April 1, 2015 Velcro Companies and design expert Sabrina Soto today announced the launch of the inaugural “Classroom Makeover” contest and invite educators, parents, students and friends to nominate a teacher to receive a complete classroom update and makeover. In honor of National Teacher Appreciation Week – May 4-8, 2015 – the company and its brand ambassador Sabrina Soto will select a winning classroom entry then re-design and organize that classroom by integrating VELCRO® Brand products and other lively design elements. 

“Great teachers are inspiring and we’re hoping to foster and celebrate that quality by creating a truly beautiful, enjoyable and inspirational learning environment for an in-need classroom or community,” said Sabrina Soto, brand ambassador and design and lifestyle expert for Velcro Companies. “We’re thrilled to help create a highly organized classroom so that educators can focus on what they do best, which is teaching.”

Nominations for PreK – grade 12 educational rooms are open to educators, students, parents or friends and must be received by April 30, 2015. All classrooms, resource rooms or formal learning areas are eligible for submissions. Entrants must submit two (2) photos of the room with a brief reason the educator and the classroom deserve to win through the WooBox Contest Application (highlighted on the VELCRO® Brand Facebook, Twitter and Instagram).

“We consistently receive inquiries and requests from educators for our products to help them do everything from organize their classroom to showcase student work and implement tactical learning strategies,” said Julie Barry, Director of Global Brand, Velcro Companies. “In addition to the thousands of donations we provide to schools each year, this year we’re affirming our continuous commitment to education by overhauling a classroom and showing teachers just how much they’re appreciated.”

The winner will be selected and announced on May 5, 2015 – official National Teacher Appreciation Day. For additional rules or to enter, please visit:

Velcro Companies’ is deeply committed to improving education and fostering skills for children around the world as part of its focus on creating the next generation of innovators and inventors. In 2015, the global company is funding the creation of a state-of-the-art school in Cambodia in conjunction with the Cambodian Children’s Fund. It also regularly sponsors educational initiatives including theatre, language and STEM-specific programs, and has established several higher education scholarships.  For more information on Velcro Industries’ education focused efforts, please visit:

About Sabrina Soto

Sabrina Soto is one of the world’s most sought after design and lifestyle experts and has been featured in Elle Decor, People, Time Magazine, InStyle, Esquire, Variety, Better Homes and Gardens, Latina, USA Today, The New York Post, and has contributed to The Today Show, Rachael Ray and Good Morning America among others. Most recently, Sabrina launched an online lifestyle magazine,, where the Cuban beauty shares her expertise and easy solutions with readers to inspire them to create a life they love. An expert on all things home-related and true to Sabrina’s designing operandi, the LEED-accredited designer has enjoyed extensive exposure as host and designer of various HGTV shows such as The High Low Project, Real Estate Intervention and Get It Sold. She’s also made guest appearances on White House Christmas, HGTV’s Green Home, Bang For Your Buck, House Hunters and Buying & Selling Secrets. Sabrina recently appeared in the hit ABC Special, The Great Halloween Fright Fight and will appear in the upcoming sophomore season of The Great Christmas Light Fight airing this holiday season. What you might not know about Sabrina is that in addition to her innate ability to transform an inexpensive, discarded element into a “wow” piece, Sabrina’s range of lifestyle knowledge covers everything from fashion and beauty to relationship advice and cooking.  When not working on a project, she treats her friends and family to delicious home cooked meals and entertainment at her loft in West Hollywood, CA.

Check out and for more information.

About Velcro Companies

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.
The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.


For additional information please contact:

Media Contact:
Amy Thompson
FleishmanHillard for Velcro Industries
O: 617.692.0508

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