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Velcro Companies Promotes Willemien van Dam to Vice President, Tax, Treasury and Business Development

Van Dam also to serve as Special Advisor to the CEO

November 30, 2015 – Velcro Companies, a global leader in fastening solutions, today announced that Willemien van Dam was promoted to Vice President of Tax, Treasury and Business Development, a new position, reporting to CEO Fraser Cameron.

“This appointment reflects the exceptional contributions Willemien has made in strengthening our internal systems and procedures to keep pace with our global growth,” said Fraser Cameron, CEO of Velcro Companies. “We are rightly proud of our fifty-year history of providing fastening solutions in simple, elegant and surprising ways for businesses and consumers around the world, and Willemien’s appointment will help ensure that our business structure is just as responsive and solid as the technologies we provide to our customers.”

Based in Amsterdam, Netherlands, Ms. Van Dam is responsible for tax planning, corporate structure and ensuring that the company conforms to tax requirements around the globe. She is also involved in coordinating and structuring the company’s acquisitions, which are a vital part of its growth strategy.
Ms. Van Dam joined Velcro Companies in 2014 after advising the company as outside counsel on tax matters for approximately ten years. Prior to joining Velcro Companies, Willemien was a director in the international corporate tax group at KPMG Meijburg & Co in the Netherlands. Earlier, Willemien worked several years for Deloitte as International Tax Manager and as research assistant for the Amsterdam University.

Willemien is a graduate of the University of Amsterdam, where she earned a degree in tax law. She also did a further specialization in European tax law at the Erasmus University in Rotterdam.

About Velcro Companies

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.


For further information, please contact:
Bryant Park Financial Communications
Judi Flynn


Velcro Companies
Julie Barry

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