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VELCRO® Brand and Sabrina Soto Announce Second Annual Classroom Makeover Contest

Contest Honors Educators with Professionally Designed and Organized Classroom Space and a Customized Reading Corner

BOSTON – May 3, 2016 – The VELCRO® Brand and lifestyle designer Sabrina Soto are pleased to announce that nominations are now open for the VELCRO® Brand Classroom Makeover contest. In its second year, the program celebrates and honors educators and their profound impact on students by re-designing educational spaces to create well organized, inviting and inspiring places for learning.

“When we developed the Classroom Makeover program in 2015, we didn’t fully realize how impactful the program would be until nearly the entire school turned up to cheer for last year’s winner,” said Julie Barry, Director of Global Brand, Velcro Companies. “The contest became so much more than honoring one teacher – it was about celebrating the impact that school communities have on our lives. As a company, we are deeply committed to fostering education and learning and are thrilled to again host this exciting competition.”

In addition to new furniture, supplies, technology (including computers or tablets) and decorations, the makeover will feature a range of VELCRO® Brand products – a long-time favorite of educators for nearly endless applications in the classroom. This year, the winning educator’s institution will also receive a customized Reading Corner – a beautifully designed space complete with favorite books where students can build a love of reading.

“My students have benefited so much from all that VELCRO® Brand provided for us last year,” said Desiree Limkeman, 2nd Grade Teacher, College Heights Christian School and 2015 Classroom Makeover winner. “My students are able to work together well in centers by having tables instead of desks. I thank the VELCRO® Brand so much for all it provided to help make our environment a better place to learn.”

Nominations for PreK – grade 12 educational rooms are open to educators, students, parents and friends. Submissions must be received by May 31, 2016. All classrooms, resource rooms and formal learning areas are eligible for submission. Entrants must submit two (2) photos of the room with a brief reason the educator and the classroom deserve to win through the WooBox Contest Application featured on the VELCRO® Brand Facebook, Twitter and Instagram channels. Educators are encouraged to nominate their own classrooms.

The winner will be announced on June 20, 2016. Follow VELCRO® Brand on Instagram for updates, design photos and updates throughout.

About Velcro Companies
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain, China and Uruguay and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to Editors: 

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.


Media Contacts:
Julie Barry
Velcro Companies
O: 617.946.5536

Amy Thompson
FleishmanHillard for Velcro Companies
O: 617.692.0508

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