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Frank Liao Appointed Head of Asia-Pacific Region for Velcro Companies

January 12, 2017 – Boston, Massachsuetts – Velcro Companies today announced that Frank Liao has joined the company as president of the Asia-Pacific (APAC) region. Mr. Liao will be based in the company’s Shanghai office and will lead the development and execution of its growth strategy for the region.

Fraser Cameron, President and CEO of Velcro Companies, said: “We are very pleased to welcome Frank to our organization. He is a highly experienced executive with deep knowledge of the APAC region, which is an important part of our business today and holds great promise for growth in the future. Importantly, he has experience building profitable businesses through both organic growth and acquisitions.”

For the past three years Mr. Liao has been the China General Manager for Essentra, a manufacturer and distributor of vital component parts for a wide range of industries. Prior to that position, he held senior management positions with Celanese, GE and 3M. He holds degrees in Mechanical Engineering and International Business from Nanjin University and received an MBA degree from the University of Southern California.

Mr. Liao succeeds Andrew Ellis, who is returning to the U.S. for a new leadership role after a successful assignment in the region.

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Belgium, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.

The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives. The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.

Press contacts:

Velcro Companies
Julie Barry

Bryant Park Financial Communications
Richard Mahony
Bill McBride

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