Clothing is a basic human necessity that allows us to explore new places, perform our jobs, exercise and express ourselves. It makes sense to create clothing that is inclusive of all lifestyles and body types, particularly since 15% of the world’s population lives with a disability. This is why many footwear and apparel brands see the opportunity to deliver adaptive clothing that helps people with disabilities live comfortably.
Adaptive Clothing Requires Brands To Rethink Their Designs
Adaptive clothing allows people with disabilities and the elderly to maximize their lifestyles. Users don’t want to be defined by their disabilities, they want to get the most from their daily lives and this includes access to clothing that aligns to their needs without compromising on quality and style. The adaptive clothing market is expected to grow to a $400 billion industry by 2026, indicating the great demand for these solutions and the opportunity for brands to build a strong relationship with their customers. Many brands have already begun to add adaptive clothing lines to bring this trend into the mainstream.
Adaptive clothing requires brands to rethink their traditional designs so that users have unlimited apparel choices. This requires designers to identify new ways to fasten shirts, pants and shoes that are easy to use for those with limited range of motion or dexterity. Another challenge is to create an end product that has little to no visual difference from traditional clothing. Brands need to procure new materials and solutions to align with these requirements.
VELCRO® Brand Products Help Designers Create Adaptive Clothing
VELCRO® Brand hook & loop fasteners can help designers improve their customers’ daily lives for a number of reasons. Traditional fasteners such as zippers, buttons or snaps require greater precision and dexterity to align and secure, but hook and loop has large mating zones and can be adjusted with ease.
Going beyond a one size fits all solution, we have an innovative line of products that are specifically designed for various fabric types. These solutions help designer conceive products that align to the unique body types and movement of their customers.
This includes the award-winning VELCRO® Brand SLEEK & THIN™ fastener, a revolutionary and low-profile addition to Velcro Companies’ product offerings. With its ultra-soft hook, the patented ‘T’-shape is smooth-to-the-touch, perfect for lightweight fabrics that require flexibility for movement and potentially meet the skin. From infant’s clothing to undergarments and even wearables, this new closure is changing the way hook and loop can be used.
Whether your clothing line is intended for soft fabric or rugged outerwear, we have a wide selection of versatile options to align to your customers’ unique needs. Learn more about adaptive apparel solutions and meet our team at Runway of Dreams A FASHION REVOLUTION in New York on September 12th, celebrating fashion inclusion.
VELCRO® Brand Products are Customizable Solutions that Brands can Trust
From fastening shoes to securing wearable accessories, VELCRO® Brand products have been trusted by footwear and apparel companies for decades to add value, functionality and style to their clothing lines. VELCRO® Brand fasteners are available in a variety of different shapes, profiles, colors and materials, including a new line of closures made with recycled content. Whatever your requirements are, we can work with your team to create a customized fastening solution that will help build a strong relationship between your brand and its customers.