BARCELONA – May 20, 2014 – Velcro Industries, with its commitment to creating smart products, services and technologies wherever things can be connected, announced that T-Sugars, the brand of Raffinerie Tirlemontoise for the non-European market, has integrated VELCRO® Brand PRESS-LOK® closures into its packaging. T-Sugars’ gourmet brown rock sugar pouch will now feature PRESS-LOK® closures, improving both shelf presence and customer convenience. First launched in Singapore, the rock sugar bags will soon be launched in Europe as well.
Raffinerie Tirlemontoise is the first company worldwide to launch a sugar pouch featuring the VELCRO® Brand PRESS-LOK® reclosure system. Recognizing a need for packaging differentiation, the company has decided to move some of its products from traditional paper wrapping to flexible plastic packages with the PRESS-LOK® closure. Because the PRESS-LOK® closure minimizes misalignment with a series of interlocking micro features that connect at multiple levels, even after repeated use, the PRESS-LOK® technology provides consumers with an intuitive closure for secure storage. T-Sugars’ new packaging was created by Amcor Flexibles Porto, part of the Amcor group, a global leader in responsible global packaging solutions.
“Our PRESS-LOK® closure is becoming exceedingly relevant on a variety of applications within the consumer packaged goods market as brands look for unique ways to deliver their product to consumers,” said Jurjen Jacobs, Vice President of Global Marketing & Innovation, Velcro Industries. “Velcro Brand’s commitment to excellence is reflected in the quality of our products and we are pleased to partner with Raffinerie Tirlemontoise to deliver PRESS-LOK®-enhanced packaging to multiple regions.”
“T-Sugars is focused on providing top-quality products and we have chosen to incorporate VELCRO® Brand PRESS-LOK® as it is an intuitive and consumer friendly closure that will help consumers store our sugar in a more hermetic/convenient way,” said Laurie Anciaux, Brand Manager at Raffinerie Tirlemontoise. “The PRESS-LOK® closure allows us to further cater to our customers by providing flexible packaging that is extremely easy to use and differentiates us on the store shelves.”
The VELCRO® Brand PRESS-LOK® closure system is a proprietary hook-to-hook technology. The closure is a unique solution in the industry because it offers easy alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength.
About Velcro Industries:
Velcro Industries together comprise a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries is proud of their heritage in innovation. Velcro Industries B.V. owns over 300 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world. Velcro Industries offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world. “Like” VELCRO® Brand on Facebook: http://www.facebook.com/velcrobrand or visit www.velcro.com/press-lok for more information.
About T-Sugars / Raffinerie Tirlemontoise / Südzucker.:
Belgium is well-known for its chocolate, beer & waffles. However, there are certainly more high-quality products produced in Belgium: sugar, for example. For more than 175 years, T-Sugars has been developing a range of authentic sugar specialties. From the uniquely delicate, crunchy texture and delectable taste of the Rock Sugar, to the heat resisting shape and texture of the Pearl Sugar – T-Sugars offers a wide assortment of delectable sugar specialties for all things sweet, savory or simply delicious. Our motto: Sugar isn’t a secret ingredient, but T-Sugars is.
About the company: Raffinerie Tirlemontoise, the premier Belgian sugar producer with over 175 years of experience, is a part of the largest European group Südzucker. The, group, which operates in several sectors and is a European leader of the sugar market, employs around 18.000 people worldwide and generates an annual turnover of €7.9 billion. Its Belgian subsidiary, Raffinerie Tirlemontoise, is particularly recognized for its innovative sugar specialties. A market share of about 80% in Belgium and a second place ranking of the brand with the best reputation in its territory attest to this fact.
For further information, please contact:
Tiense suikerraffinaderij N.V
Amcor Flexible Porto