Manchester, NH – Nov. 24, 2014
– The original creator of hook-and-loop fastening solutions, Velcro Companies, today announced its plans to open a retail pop-up store in the SoHo area of Manhattan. Styled as the
“Holiday HackShop,” the VELCRO® Branded pop-up store, located at 199 Lafayette Street will be open Dec. 1 – 19 and provide a holiday-themed destination for shoppers, DIY and home-improvement fans, families and anyone interested in everyday “hacks” that make their lives easier.
At the shop, VELCRO® Brand ambassadors will host a variety of activities and attractions that will inspire creativity during holidays and throughout the year. Visitors can have their presents expertly wrapped with VELCRO® Brand products and participate in holiday-themed festivities and daily events including:
“We are thrilled to connect with consumers and fans to help them ‘hack’ the holidays by showing them how to work with and use our products to decorate, organize and simplify their lives,” said Julie Barry, Director of Global Brand, Velcro Companies. “Since our inception over 60 years ago, the VELCRO® Brand has evolved from being largely a component of other products to a true lifestyle brand. Our shop in SoHo is an opportunity for us to showcase how we help foster creativity and inspire original ideas and solutions.”
VELCRO® Brand’s Holiday HackShop will be open daily from 8:00 a.m. to 8:00 p.m., Dec. 1 – Dec. 19. For real-time updates and special event information, be sure to follow Velcro Industries on Twitter, Facebook and Instagram. Join the conversation with the hashtag: #velcrobrandhacks.
About Velcro Companies:
The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.
For additional information please contact:
FleishmanHillard for Velcro Companies