Design Inspired by Nature
We were proud to take part in this year’s “BIOMIMETICS—Design Inspired by Nature” exhibition. Beginning in 2013, the VELCRO® Brand been incorporated within this beautiful gallery all around the world, including Barcelona, London, Lisbon and most recently, Shanghai, China.
An Idea That Stuck: How George de Mestral Invented the VELCRO® Brand Fastener
Born in the tiny town of Saint-Saphorin-sur-Morges in 1907, George de Mestral filed his first patent at the age of 12, for a toy airplane. “He was driven to invent,” says Fraser Cameron, president and CEO of the modern-day Velcro Companies. But it wasn’t until his mid-30s that de Mestral hit upon the idea that eventually took over the world — though it would take more than two decades for his invention to finally stick.
How a Timeless Toy Can Benefit a Child’s Development
With the new technologies and gadgets for kids that seem to appear more and more every day, blocks may seem like too traditional a toy for today’s digital natives. But, did you know that there a quite a few cognitive benefits for children that play with blocks? With this in mind, the VELCRO® Brand created VELCRO® Blocks™ construction sets – a truly timeless toy for children that helps them to develop critical skills for school and for life.
New VELCRO® BLOCKS™ Construction Sets Inspire Hours of Imaginative Fun
Kids seem to have endless imaginations. They can turn a box into a spaceship, build skyscrapers from simple blocks and conjure up the wildest stories. And in today’s world of online games and mobile devices, watching a child use their imagination is often a welcome sight for parents.
VELCRO® Brand: There Is Only One
Ask a family member, or the person walking next to you, “What first comes to mind when you think of VELCRO® Brand?” The answer is likely something accompanied by a hand motion that signals two things being pulled apart….
Inspiration Through Nature
There are many myths and legends out there when it comes to the VELCRO® Brand— including being invented by aliens (false!) or devised by our friends at NASA (also false!). While we do have a rich legacy in the world of our space exploration, our actual backstory is much more interesting.
