An Idea That Stuck: How George de Mestral Invented the VELCRO® Brand Fastener
Born in the tiny town of Saint-Saphorin-sur-Morges in 1907, George de Mestral filed his first patent at the age of 12, for a toy airplane. “He was driven to invent,” says Fraser Cameron, president and CEO of the modern-day Velcro Companies. But it wasn’t until his mid-30s that de Mestral hit upon the idea that eventually took over the world — though it would take more than two decades for his invention to finally stick.
How a Timeless Toy Can Benefit a Child’s Development
With the new technologies and gadgets for kids that seem to appear more and more every day, blocks may seem like too traditional a toy for today’s digital natives. But, did you know that there a quite a few cognitive benefits for children that play with blocks? With this in mind, the VELCRO® Brand created VELCRO® Blocks™ construction sets – a truly timeless toy for children that helps them to develop critical skills for school and for life.
New VELCRO® BLOCKS™ Construction Sets Inspire Hours of Imaginative Fun
Kids seem to have endless imaginations. They can turn a box into a spaceship, build skyscrapers from simple blocks and conjure up the wildest stories. And in today’s world of online games and mobile devices, watching a child use their imagination is often a welcome sight for parents.
VELCRO® Brand: There Is Only One
Ask a family member, or the person walking next to you, “What first comes to mind when you think of VELCRO® Brand?” The answer is likely something accompanied by a hand motion that signals two things being pulled apart….
Inspiration Through Nature
There are many myths and legends out there when it comes to the VELCRO® Brand— including being invented by aliens (false!) or devised by our friends at NASA (also false!). While we do have a rich legacy in the world of our space exploration, our actual backstory is much more interesting.
Amazing Connections: Three Seasons at Black Forest Farm Exhibit
Here at Velcro Companies, we strive to make Amazing Connections everyday through not only our various products and technology—but most importantly, our direct dialogue with partners, customers and the communities we serve.
